So, Innocent - that bastion of ethical, charitable consumerism - has struck a deal with Coca-Cola.

But apparently it doesn't affect their integrity.

Murder, intimidation and 'banning' of employees of joining trade unions? (and have also been demoted to casual workers in order to artificially reduce their wages, ensure they have no written contract, and no rights)

http://www.killercoke.org/
http://www.mindfully.org/Industry/Coca-Cola-Human-Rights20jul01.htm
http://www.corpwatch.org/article.php?id=15224

Child Labour?

http://www.naturalmatters.net/article.asp?article=1301&cat=219

Dehydrating local communities?

http://www.waronwant.org/attachments/Coca-Cola%20-%20The%20Alternative%20Report.pdf

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Oh yes, no selling out or watering down of ethical principles here then.